Why Is the Number “57” Printed on Heinz Ketchup Bottles?

wife preferred seven. Together, those digits became “57 varieties”—not a tally of ketchup flavors, and certainly not an ingredient count, but a memorable identity for a company selling many different foods.

The lasting achievement was turning that simple choice into something generations could recognize. Across dinner tables, diners, and backyard barbecues,continue reading …